Photo courtesy of NBC Universal
8 PM Tonight--Watch and Give as media and rock stars join together to aid victims of Hurricane Sandy. As the residents of the East Coast begin the clean up from the disaster left by Hurricane Sandy, NBC Universal and Matt Lauer stepped up to the plate and planned a disaster aid concert. The concert called "Hurrincane Sandy: Coming Together" will be broadcast on NBC, CNBC, Bravo, E!, G4, MSNBC, Style, Syfy and USA. Lauer will host the event that will air on Friday at 8 PM. Proceeds will benefit the Ameican Red Cross funds for Hurricane Sandy relief.
As we get closer to the event it is possible that all networks will decide to air it simultaneously. It will also be simulcast on Springsteen's E Street Radio on SiriusXM. There will be a tape delay for the West Coast.
If a decision is made to air the concert across all networks, it won't be unprecedented, in 2010 the telethon for the Haitian earthquake spearheaded by George Clooney aired on NBC, CBS, ABC and Fox and MTV, HBO, PBS and more. Hopefully everyone will join in again.
Artists planning on performing? Jon Bon Jovi (the face of Avon's newest fragrance, Unplugged), Christina Aguilera, Billy Joel (of Asbury Park fame, a town hard hit by the storm), and Sting are all scheduled to perform at the benefit. Jimmy Fallon and Brian Williams are also scheduled to appear, possibly performing together (although no announcement has been made, I'm just hoping!) Aerosmith's Steven Tyler just announced on The Today Show that they would be performing as well.
In case you've been living under a rock and haven't heard any news in the last week, Hurricane Sandy devastated the East Coast. There is a massive need for aid in New Jersey, New York, Connecticut, and parts of Massachusetts and West Virginia. Also hard hit were Pennsylvania and Delaware.
Some people lost homes, others lost family members. There is a massive need for financial aid in all these areas to help individuals and businesses get back to normal. Hospitals say the need for blood donations is critical. So even if you cannot donate $$, you can make an appointment to donate blood. We all have that to give.
I saw shore communities where I spent my childhood happily playing on beaches and walking the boardwalks destroyed. Some of these communities are not just summer vacation communities but have year round residents who have lost their only homes. Often their businesses were also destroyed.
Many are still living without power.
If you gave when New Orleans was destroyed, or for other natural disasters farther from home, it's time to dig even a little deeper in your pockets and donate one more time to your friends and neighbors in need. Tune in to watch Hurricane Sandy: Coming Together and enjoy the music (and give) at 8 PM tonight.